Another show, another bust

Well, I didn’t do as well at the Crafter’s Clearance as I’d hoped — a lot of foot traffic, a lot of folks picking up business cards, but not a lot of sales.  The sales I did make tended to be very small ones.  I made back my investment for the show and not much else.  Kind of depressing to think about, once you get right down to it, because I was counting on this show to be a big one for me.  I was told by one of the crafters near me that the Christmas show hosted at Henry Ford II was an even better show and he did sales like crazy at that show.

I did get invited to a few more shows and I’ll have to consider whether or not they’re worth the investment in time and money before I commit.  This would make three of the four shows that I’ve done barely worth my time to go to them.  Either I’ve been picking the wrong shows, or I need to change my tactics somehow.  I’ve been told it’s not my product that’s the problem (which really is reassuring, believe me).  So we’ll see what happens.  It’s early in the year.  Of course, early in the year means a cash crunch, as always!  I have plenty of inventory on hand, though, and a decent supply of raw materials.  After I’ve escaped thesis-induced hell, I’ll get back to my crafting.  I’ll have time to get back to my crafting!

Leave a Reply